About Us.

Halation Online is our online ordering platform created for our retailers and the suppliers of our Gifting, Beauty, and accessories brands from eyewear to footwear & everything in-between. We champion trusted, premium & unique brands, those which purposefully use quality ingredients & materials, and seek to connect them with the Australian consumers through our network of beloved national & international retailers.

The word Halation means the spreading of light beyond its boundaries. Like all of us, we were meant to shine and we want to help you shine. All of Halation’s products were handpicked because they are originating, unique, fabulous to work  & partner with, great to use, are created with recycled and innovative materials, are eco-friendly, or have natural properties but also because they look great too!

We pay our respects to the indigenous peoples of this world, to their leaders past, present and emerging.

We acknowledge that the earth we walk upon today was and always will be indigenous lands and in that honour, I will continue to support, protect and promote indigenous rights and freedoms.

Our story

Halation Online was born in 2020 after the COVID 19 crisis changed our lives for the better. We diversified from our successful 10 year old sister company Halation Agency, as we saw a huge shift toward our consumers wanting Australian-made brands, concentrating on ethical manufacturing and ingredients from nature. Wellness and even everyday products with a new, modern, attractive twist. Products that make you want to be more sustainable and ethical choices.

Our customers wanted beauty from the inside out, rather than the outside in and homewares to spoil the home from local designers. We saw our customers wanting and needing to stay home more, and have time for a self-care routine from home, to cook, to be in and around mother nature. We saw people finally slowing down and taking better care of themselves and their families.

We also recognized that our retailers and buyers are being overwhelmed with all media platforms and not having enough time to properly review new brands on the market or even having time to place an order. We wanted to give them a detox, to create a one-stop online location where the buyer can make easier purchasing decisions – to research, compare and buy with ease and confidence.

For those who don’t wish to use this new technology of the Halation Agency wholesale login, we can still offer personalized service the old fashioned way. All brands are proudly showcased at our permanent Sydney showroom where our collections can be reviewed and sampled in a relaxed and knowledgeable environment. We offer flexible opening hours to fit around busy lives. We are aware not everyone can get to us, so multiple times, throughout the year, the team travels interstate between Adelaide, Brisbane, Melbourne and Perth and on the road weekly to facilitate our national buyers. Lastly, we offer Facetime, Zoom and digital showings.

Halation has accomplished experience in launching new brands as well as drive national expansion of well-established brands while making our suppliers and customers feel supported and secure in the knowledge that we have their best interests at heart. Their success is our success! We act as an agent only, not as a distributor – meaning we are in daily contact with our brands and can offer a more timely & personalised service. We work closely with the suppliers to achieve their wishes, hopes and desires for their brands.

We champion our trusted brands’ values and impact by connecting and delivering the unique power of our conscious designers and manufacturers to the Australian & international retail consumer. Our number one value as a business is “Partnering People to Thrive”.